Services
With 20+ years in the events industry, I help organisers, event tech founders, and suppliers optimise their businesses.
Whether it’s maximising floorplan revenue, guiding product development, or providing strategic business advice, I bring a unique set of skills and experience and offer hands-on expertise and actionable solutions.
Jump to: Floorplan Consultancy, Fractional CPO, Founder Support.
Trade Show Floorplan Consultancy
With over 20 years of experience event floorplan management, I help organisers optimise their floorplans to maximise revenue, improve attendee flow, and create a better experience for exhibitors and visitors alike.
Here’s how I can help:
Maximise Attendee Footfall – I’ll assess your layout to ensure a natural, engaging flow that drives visitors to key areas.
Increase Profitability & Exhibitor Satisfaction – By refining stand placement and layouts, I help exhibitors get more value while increasing your bottom line.
Unlock Hidden Revenue – You’d be surprised how much extra sellable space is hiding in your existing floorplan—I’ll help you find it.
Stay Legal & Safe – I ensure your event layout meets all venue regulations, keeping your show compliant and stress-free.
A well-optimised floorplan doesn’t just improve logistics, it transforms the success of your event (and your bottom-line).
Fractional CPO / CTO
Product development is critical to success but can be challenging, especially for event tech founders or those new to building a platform.
I help navigate this process with expertise and practical support.
Key areas I can assist with:
Transforming ideas into a structured, phased development project.
Building or restructuring your development team, including sourcing and prioritising resources.
Implementing Agile methodology to accelerate feature development and bug fixes.
Translating event customer needs into a functional, market-ready product.
Founder Support
Running a business is tough, especially in the fast-paced world of events.
As an event tech or event supplier owner, when you're caught up in the day-to-day, it can be hard to find someone who truly understands your challenges, offers informed advice, and is firmly on your side.
Whether you're planning for long-term growth or navigating an M&A acquisition, I can be a trusted, confidential sounding board.
Having launched two platforms, invested in and sold event businesses, and secured investors, I’ve been through it all.
You can rely on my deep market knowledge for honest feedback, strategic insight, and practical guidance - always with complete confidentiality.
Get in touch
Interested in working together?
Drop me a line and I’ll be in touch within 48 hours.