Hello!

My career started in events over 20 years ago as a floorplan designer.

In 2009, I founded Blueprint (formerly Showplans) to create a more efficient floor planning solution. After its success, the company was acquired by Freeman, where I led the Digital team and served on the board of directors.

While managing Freeman’s exhibition activations, I saw first-hand how complicated the exhibiting process was. I knew there had to be a simpler way - and I just had to build it. That idea became FFAIR.

I don’t chase trends; I focus on creating technology that solves real problems for event professionals. Both Blueprint and FFAIR were designed to save time and improve experiences for exhibitors, sponsors, and attendees and then in turn, streamline processes and generate revenue for organisers.

As a leader, I prioritise quality, customer service, and smart working.

At FFAIR, we are focused on setting new standards in exhibitor and sponsorship management while fostering a supportive, problem-solving culture.

With my unique industry experience and skill set, event organisers, suppliers, and technology businesses often seek my expertise on a range of subjects including product development to trade show floor plan design.