I’m a passionate event tech entrepreneur and product designer who creates innovative technology solutions for seamless and successful event experiences.

Work with me

Fractional CPO / CTO

Product development is crucial to success but can be challenging, especially for event tech founders or those new to building a platform. I provide guidance and support to turn ideas into structured development projects, build high-performing dev teams, and translate event customer needs into market-ready products.

Event Floorplan Consultancy

With over 20 years of experience in floorplan management, I help organisers optimise for footfall, profitability, and an improved exhibitor experience. By refining layouts and ensuring compliance with venue & safety regulations, I unlock hidden revenue, sometimes millions in sellable space.

Founder Support

If you're an event tech or event supplier owner navigating change or upheaval, having a trusted sounding board can make all the difference. With experience launching platforms, securing investors, and navigating M&A deals, I offer a fresh perspective, strategic insight, and confidential guidance.

Experience

  • “Adam keeps himself abreast of the market – rather than sitting back and focusing on his product, he’s very knowledgeable about how it fits into the bigger picture, which helps me move forward. He always listens, and will ask questions to understand the problem if necessary. I have no hesitation in recommending him to anyone who I think he can help!”

    Lyndsey Sherriff, Business Development Manager, Collaborate

  • “Adam Jones has a transformative effect on businesses. He is creative in problem-solving and masterful in execution."

    Melissa Ooi, COO, EventsPass

  • "His can do attitude and sense of humour making working with him a pleasure and our team love him!”

    Ops Squad

  • "Adam completely transformed our floor plan, increasing desirable stands, boosting revenue, and optimising visitor flow. His expertise improved efficiency for contractors, cut signage costs, and saved money on carpet, power, and rigging. I knew Adam was a master of floor planning, but I never realised just how much impact a true craftsman could have on an entire event."

    Nick Westerman, Head of Strategic Partner Events, NHS Confederation